Clearly, and for some time now, there is a position in the organization that requires Social Media expertise. However, what does that really mean? What is a Social Media Expert. This link discusses that topic.
http://www.smoexpert.com/what-a-social-media-expert-should-be
As always common sense plays a big role in the answer. This article points out how the expert needs to be an intelligent people person able to engage in topical discussion. They must also be able to understand the variety of social media tools and how to use them. Finally, they must be able to determine and describe marketing value with respect to social media. It is this final expertise that I have discussed before around monetizing social media. This will be a hot topic/trend over the next 12-24 months.
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