Monetizing Social Media II

Here is another article discussing the same topic as below.  The basic premise is that advertizing alone will not generate enough to keep the business alive.  I tend to agree, which is why I like the twitter model.  But, I may be naive in this manner.

http://www.economist.com/opinion/displaystory.cfm?story_id=13326158&CFID=48835061&CFTOKEN=90444495